Be@rbrick and Fox promotion with Pepsi NEX

Pepsi NEX, the zero-calorie cola taking on Coke’s Zero offering, is now doing a collaboration with MediCom and their Be@rbrick line.

The collaboration is also with 20th Century Fox, with each figure (12 total) modeled on one of Fox’s movies or TV shows, ranging from Fight Club (I am Jack’s shameless promotion.) toPrison Break. Each one comes with a clasp, making them perfect candidates for cell phone straps. Some of the pieces are pretty tame (The Day After Tomorrow?), but several are quite cool, especially the ones for Predator, Die Hard, and Planet of the Apes.

Pepsi NEX drinkers can also enter to win the dvds for the promoted Fox items by sending in labels from Pepsi, though it’s hard to say whether the Be@rbrick for Night at the Museum is cooler than the actual movie.

You can get your own Be@rbrick Jack Bauer, Michael Scoffield, or Prada-wearing Devil attached to Pepsi NEX bottles until the end of this month.

Solar panel mobile phone strap gets you extra time

Cell phone batteries always die at the worst possible times (usually when you’re about to meet someone), but there are more and more options to give your digital leash a few extra miles.

Of course there are now back-up power packs that can be attached as a phone strap, but these need to be independently charged. The Solar Charge ec from Strap-Ya is a battery pack with an embedded solar panel that charges it during your everyday life as it dangles on your phone. Six hours of sunlight will get you about thirty-five minutes of use, which is just enough to use your GPS navigation to get home and charge it the way you forgot to do the night before.

Unless your phone is from Japan this is useless to you, but you can pick one up for about $17.