Be@rbrick and Fox promotion with Pepsi NEX

Pepsi NEX, the zero-calorie cola taking on Coke’s Zero offering, is now doing a collaboration with MediCom and their Be@rbrick line.

The collaboration is also with 20th Century Fox, with each figure (12 total) modeled on one of Fox’s movies or TV shows, ranging from Fight Club (I am Jack’s shameless promotion.) toPrison Break. Each one comes with a clasp, making them perfect candidates for cell phone straps. Some of the pieces are pretty tame (The Day After Tomorrow?), but several are quite cool, especially the ones for Predator, Die Hard, and Planet of the Apes.

Pepsi NEX drinkers can also enter to win the dvds for the promoted Fox items by sending in labels from Pepsi, though it’s hard to say whether the Be@rbrick for Night at the Museum is cooler than the actual movie.

You can get your own Be@rbrick Jack Bauer, Michael Scoffield, or Prada-wearing Devil attached to Pepsi NEX bottles until the end of this month.